5 June 2006
5 June 2006
Liquavista launches world’s brightest reflective displays
First product platform “ColorMatch” on show at SID 2006 Exhibition
Liquavista will unveil the world’s brightest reflective displays this week at the
Society for Information Displays (SID) 2006 symposium in San Francisco. Based on its patented
HEOS™
display architecture, Liquavista’s first product platform dubbed “ColorMatch,” offers
world beating color brightness, with a reflective performance of more than 50% over an unlimited
viewing angle.
Available in both low-cost, segmented direct-drive and active-matrix addressed modes, ColorMatch
provides revolutionary front-of-screen performance and versatility; with extremely low
power, unlimited viewing angle and video-switching capability. In addition, the high reflectivity
allows the display to be used in a wide variety of lighting conditions, ranging from a dimly
lit office environment to the bright illumination of a sunny day outside.
ColorMatch displays will be available in a wide selection of vividly bright colors suitable
for products such as MP3 players, watches, mobile phones, cameras, DVD players and automotive
applications. The highly readable, natural displays will help Liquavista’s OEM customers
vastly improve the product experience of their consumers.
“How many of us have compromised our lifestyles to accommodate screens that don’t
operate effectively in either poor or strong lighting conditions?” asked Mark Gostick,
Liquavista’s CEO. “Our technology inaugurates a new world of screens that will
revolutionize our lives with displays that are highly visible regardless of our whereabouts.”
The new displays also provide increased battery life because the 50% reflectivity enables
lower power usage. “With the increased use of multifunctional products battery life
is continually
compromised. As products are used more frequently, the backlights quickly drain the battery
power and decrease the time between charges”. In a survey conducted by TNS Research*,
a twoday battery life was top of the consumers’ wish list for future all-in-one phone
devices. “Just imagine being able to take a photo and view it immediately in bright
sunlight,” stated Gostick. “Liquavista’s product range will be able to
make this dream become a reality.“
ColorMatch is the first product platform based on Liquavista’s HEOS technology; a
display is produced using the principles of Electrowetting to create a pixel modulator. The
oil is colored with a dye, which enables the creation of a display when different pixels
are independently activated to make an image.
For further information, please refer to www.liquavista.com
*About the TNS research:
The TNS Global Technology Insight (GTI) study surveyed 6400 consumers in 15 countries in
July and August 2005 to understand changing trends in the usage of Internet, mobile music,
mobile games, mobile TV and cameras, videos and MMS.
The study was conducted in the following countries: US, Brazil, UK, France, Germany, Sweden,
Netherlands, Russia, China, Hong Kong, India, Japan, Korea, Australia and New Zealand
Background on Liquavista BV
Liquavista was founded in 2006 by a team which originates from the world famous Philips
Research Labs in Eindhoven. The company is backed by Philips and New Venture Partners
who have recruited an experienced CEO, Mark Gostick to lead the company.
Based on technology invented by Rob Hayes & Johan Feenstra, in 2002, Liquavista uses
advances in materials and technology to create Electrowetting displays that offer significant
advantages over existing and emerging display technologies.
Producing bright, colorful images, which show video content at very low power, Liquavista’s
products offer excellent indoor and outdoor viewability and are ideally suited for a wide
variety of portable and mobile applications such as MP3 players, watches, cameras, phones,
DVD players and automotive applications. Liquavista’s early applications, which enable
bright vibrant colors in simple displays, are expected to enter the market early in 2007.
Joanne Eames
+44 (0)1235 510386
press@liquavista.com
Liquavista products can be seen at the exhibition on stand 926.
